This logo represents what LowFI is associated with: music. The microphone is the tool lowFi uses to deliver their message to the people. The mic is plugged into the letter” L” which represents being locked in, plugged in, or jacked into the lowFi lifestyle which is locked on wisdom for insight.

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I also designed additional touch points such as T-shirt apparel,  Brand guideline book,  website,  and album covers .