Projects : Opencenter

A mockup and redesign project at SVA with Anita Zeppetelli's. The objective to redesign the logo and create supporting touch points such as website, business cards stationery, and create an ad campaign.

The icon I used is the Lotus a shape that is synonymous with the idea of growth and learning through meditation. I also used a Monochromatic gradient to give the sense of growing. The font is in lowercase San Sarah to give the sense of being approachable. The ad campaign focused on inspiring quotes from famous people juxtaposed with an image of the average everyday person.